The Ski School.

In 2008 a group of Swedish and British Ski Instructors who’d been teaching here in Verbier for years decided that they wanted to set up a ski school together.

Now, if you know anything about skiing in Switzerland and the laws here, you can imagine that it’s a very complex exercise getting a ski school license. However, after a brief chat to Powder Extreme (the off-piste coaching experts in town) we decided to form a ski school partnership – they do the off-piste skiing and coaching, we do the on-piste skiing and coaching. And now we offer snowboarding too.

It’s a really simple formula that allows us to run two separate, independent brands (for want of a better expression). However, technically we’re both under the umbrella of the same license.

So that’s how the ski school started.